The retail industry has changed dramatically over the past few years with increasing focus on multi-channel point of sales strategies to reach customers. The growth in multi-channel has been driven by advancements in tech and an increasingly diverse customer base with some still preferring brick-and-mortar shops and speaking to a real person while others are relying on online and contactless shopping. In July 2016, BNZ reported that online transactions were up 13% from the same month last year. A strong indication that online sales is happening on the expense of more traditional shopping methods. How do the multi-channel point of sales strategies affect customers’ expectations to delivery options?
From product and price to service and delivery
The introduction of multi-channel retail strategies is well aligned with the shift from product to customer-focused strategies. Subsequently customer preferences are shifting from focusing on product and price to service and delivery. Customers are increasingly taking convenience and overall experience into consideration when deciding on where to spend their money. ChainLink Research recommends retailers to rethink the whole consumer buying process from the first point of contact to the delivery and end of sales process; focus should not only be on the point of sale. In a survey of US consumers, Pitney Bowes found that shipping is an important factor when buying online for 93% of the respondents. While price of the delivery is the most important factor, speed and reliability also have significant impact on customers’ buying decision. It is stressed, however, that customers are no longer homogeneous, but have different needs:
“Bottom line. Consumers are unpredictable… Therefore, you need a continuous and dynamic approach to scheduling home delivery. Otherwise home delivery becomes a money losing game”
Current delivery options incomplete
Most retailers only offer one type of delivery options for their customers. Often this option is very inflexible for the customer in the sense that the customers have no or very limited choice of delivery day/time. This is not very practical for customers who are working full-time during the week. In fact: (1) most customers would prefer to have it delivered either during the weekends or late afternoons to avoid having to take time off work, (2) Some customers also prefer to have it delivered on the same day of the purchase and (3) Others live outside the shops service area and are not presented with alternative delivery options; just to mention a few customer segments that are not currently serviced well with existing delivery options.
Partner with Transfervans to meet the demand of your customers
Transfervans is specialised in providing more flexible delivery options in partnership with retailers. We already work with 10+ retailers who have benefited from being able to offer their customers’ more freedom in terms of how they want their newly purchased furniture delivered.
“I would highly recommend using transfervans service as I was able to purchase the lounge suite from ifurniture and was able to get it delivered the same day as probably wouldn’t have purchased the lounge suite if this service wasn’t available..”
Ruth, 25/03/2016, Manurewa, Auckland
“The service was fantastic – being able to have our furniture delivered straight away instead of hanging around waiting for a delivery was so convenient. Efficient, hassle free and well worth the fee.”
Yvette, 18/04/2016, Milford, Auckland
We are able to deliver anytime and anywhere at affordable prices. Our service can be integrated with the retail store, so customers can make an informed choice of delivery options based on their preferences. Transfervans booking system is online and fits well with retailers who aim at increasing their online sales or simply are targeting more younger professionals or full-time working customers.